Stop Being the Dullest Person in the Room

Leadership branding is all about micro-doses of trust at scale. In a world where

building relationships is key to growing your business, trust is the foundation.

But trust doesn’t happen overnight - it’s something you build gradually,

interaction by interaction. And to build trust, you need to show some of your

personality.

Too many people on LinkedIn play it so safe that they end up becoming the

dullest person in the room. If you’re only ever posting “I endorse” or

“congratulations on your work anniversary,” you’re not giving anyone a reason

to engage with you, let alone trust you.

Imagine being at an in-person event and only repeating those lines every time

you spoke. People would think you are very strange. They wouldn’t connect

with you or see any value in what you had to say. And more importantly, there’d

be no trust built.

As a leader, you’re perfectly positioned to build that trust - because you

already have a story worth telling. You’ve spent years honing your craft,

developing your skills, and understanding what your clients need. But here’s

the thing: your expertise alone isn’t enough. It’s your story, the “why” behind

what you do, that creates those micro-doses of trust. And LinkedIn is the

perfect platform to share that story at scale.

Think about it: people want to know the person behind the title. They want to

understand what makes you tick, what drives you, and why you’re worth

interacting with. When you share personal insights, moments of vulnerability, or

the lessons you’ve learned along the way, you’re giving people a reason to

connect with you. You’re saying, “This is who I am, and this is why I can help

you.” That’s how trust is built.

Those who thrive on LinkedIn are the ones who aren’t afraid to show a bit of

personality. They talk about their challenges, their wins, and their failures. They

don’t just throw out generic endorsements or celebrate anniversaries - they

share what they’ve learned through years of experience. They open up about

their journey, and that’s what makes people trust them.

You are already your company’s best lead generation tool. People want to do

business with people they trust, and when you show up as your authentic self

on LinkedIn, you become that person.

Most leaders are afraid of putting themselves out there. They worry about

being too vulnerable, too open, or too real. But here’s the truth: playing it safe

is the surest way to stay invisible. If you never share your story, if you never

show your personality, you blend into the background. And in the noisy digital

world, that’s the last place you want to be.

Leadership branding isn’t about shouting from the rooftops or making bold

claims. It’s about showing up consistently and letting people see who you are.

It’s about sharing micro-moments that reveal your character, your values, and

your expertise. And when you do that, something amazing happens: people

begin to trust you. They start to think of you when they need an expert, or when

they need advice, or when they’re ready to do business.

And let’s be honest - most people on LinkedIn aren’t taking advantage of this.

They’re sticking to safe, predictable content, and in doing so, they’re missing

the opportunity to build meaningful connections. Meanwhile, you have the

chance to stand out. By showing up authentically, you can build trust and

establish yourself as a leader worth following.

So, the next time you’re about to hit “endorse” or “congratulations,” stop and

ask yourself: How can I add value? What story can I tell that will help people

understand who I am and why they should trust me? How can I share an insight

that’s worth remembering?

You’ve spent years developing the skills that make you an expert in your field.

Don’t let that go to waste by hiding behind safe, boring posts. Your story is how

you build trust, and that trust is how you build your business.

Instead of endorsing someone else’s skill or celebrating a work anniversary,

start sharing your story. Start building the best lead generation tool your

business has: you.

Trust me, you won’t regret it