The Power of Storytelling: How to Make Your Business Memorable

As Yuval Noah Harari, bestselling author of Sapiens, wisely said in 21 Lessons

for the 21st Century, “Humans think in stories rather than in facts, numbers, or

equations, and the simpler the story, the better.” That line struck me because,

in my experience working with B2B leaders, I’ve seen just how true this is. We

remember stories. We’re wired for them. And if you want people to remember

you, and the value you bring, you need to tell them a story.

I’m a massive fan of the “mentalist” Derren Brown. His performances are

captivating, but it was his book Tricks of the Mind that really fascinated me. In

it, he explains memory-recall techniques he uses to perform his illusions. Brown

breaks down how he memorises huge volumes of information using methods

like the Linking System, Loci System, and Peg System. These systems

transform dry facts into memorable stories.

That’s the secret behind his ability to recall so much information - he’s not just

storing raw data. He’s creating vivid, unforgettable narratives.

It reminds me of the mnemonic tricks we learned as kids. “Never Eat Shredded

Wheat” is one of my favourites for remembering North, East, South, and West.

I’m sure you have your own memory tricks from childhood that have stuck with

you for years. Rhymes and stories work because our brains latch onto

narratives much better than lists or bullet points. Nobody tells their child a

bedtime bullet-point list - they tell them a bedtime story.

And this idea doesn’t just apply to recalling facts. It’s a core principle in

building relationships and growing your business.

This is exactly why stories are key to building trust on platforms like LinkedIn.

We live in a world where information is abundant, but attention is scarce. You’re

competing with a sea of professionals and businesses trying to get noticed. So

how do you stand out? The answer lies in storytelling.

As a business leader, you have an incredible tool at your disposal - LinkedIn. It’s

more than just a professional network; it’s a platform where you can share your

story directly with your audience. Telling stories on LinkedIn allows you to build

trust, not just with those you know, but with those you want to know. LinkedIn

gives you the stage to showcase who you are, what drives you, and how you’ve

gotten to where you are today.

Here’s where behavioural economics comes into play. When you tell stories on

LinkedIn, you’re doing more than just sharing information - you’re activating

social proof and authority bias. The more you share stories, the more people

engage with your content through likes, comments, and shares. Each

interaction is a form of social proof that signals to others: “This person is worth

listening to.” As others see you consistently show up with valuable insights,

your perceived authority grows, and with it, their trust in you. You become more

than just another professional - you become a trusted leader in your field.

So, if you want your audience, clients, or potential partners to remember you,

tell them a story. Share how you got to where you are today. Tell them about the

journey, the challenges you overcame, and what drives you daily. Whether

you’re in property development, wealth management, or tech, your story is your

most powerful asset. It’s what sets you apart from the dozens of other

professionals offering similar services.

And the best part? Your story doesn’t need to be complicated. In fact,

simplicity is key. Like Harari said, the simpler the story, the better. Focus on

authenticity. Talk about real moments, real challenges, real victories. These are

the stories people connect with, and they’re the ones that will stick.

By weaving storytelling into your posts, you can turn a simple online connection

into a meaningful relationship. People will begin to see you not just as a

business leader, but as someone they can relate to - someone they can trust.

And in B2B, trust is everything.

Think about it - what’s the story you could tell right now? What experience

shaped you as a leader or business owner? What are the values that drive you?

If you can tell those stories in an authentic, engaging way, your audience won’t

just hear them - they’ll remember them.

At the end of the day, nobody remembers a bullet-point list of your

achievements. But they will remember the story of how you overcame a tough

challenge, or how your passion for your industry led you to create something

new. They’ll remember how you made them feel. And in business, that’s

everything.

So next time you're building your brand or engaging with your audience, skip

the laundry list of facts and stats. Instead, share your story - because that’s

what people will carry with them long after the conversation ends.