You Are Early! Now is the Time to Build Your Leadership Brand on LinkedIn

There’s a saying: the early bird gets the worm. Right now, on LinkedIn, that

couldn’t be more true. According to a recent article by Social Insider, brands

have increased their posting frequency on LinkedIn by 10% in 2024, and

engagement on the platform has skyrocketed by 44% year-over-year. More

brands are becoming active, which means they see the potential for reaching

their audience on LinkedIn. But here’s the exciting part: it’s not just brands - it’s

people.

That 44% increase in engagement? It’s made up of your ideal clients, your

potential partners, and the exact people you want to be building relationships

with. LinkedIn is more active than ever, and the conversations happening on the

platform are growing. This creates a massive opportunity for you to step in

early, build trust at scale, and grow your Leadership Brand.

Brands Are Posting More - You Should Be Too

The fact that brands have upped their posting by 10% means they’re starting to

recognise LinkedIn’s power to reach their target audiences. They’re investing

more time in the platform because they see its value. But here’s where you have

an edge as a business leader: you’re not just a brand - you’re a person. And

that’s what people on LinkedIn care about. They want to connect with real

people, learn from industry experts, and trust those who consistently share

their stories.

The brands are there, but people want to engage with you - the leader behind

the brand. While brands might push products or services, you’re in a unique

position to share your story, your expertise, and your journey. Leadership

Branding is your secret weapon. It’s about showing up consistently, sharing

your insights, and building trust with your audience long before they’re ready to

buy or partner with you. You are the face of your business, and LinkedIn is the

perfect stage to amplify that.

Engagement is Up - The Time to Build Trust is Now

That 44% increase in engagement tells us something important: more people

are not only logging into LinkedIn but actively participating. They’re liking,

commenting, sharing, and consuming content. And among those people? Your

ideal clients. With engagement on the rise, there’s never been a better time to

start posting and building your Leadership Brand. The conversations are

happening right now - you just need to join in.

When you engage your audience consistently with thoughtful, insightful

content, you’re building trust. And trust is everything in B2B. Unlike other

platforms where the focus is often fleeting, LinkedIn is where professionals go

to make connections that matter, to learn from others, and to find partners they

trust. By showing up regularly, sharing your expertise, and offering value,

you’re positioning yourself as the go-to expert in your field.

You’re Early - Take Advantage of It

Here’s the reality: you’re still early. While brands and professionals are

increasing their presence on LinkedIn, the space is far from saturated. Most

professionals are still lurking in the background - only 1% of LinkedIn users

actively post content. That means you’re competing with a very small

percentage of voices. And the best part? People are hungry for real stories

from real leaders like you.

You have the opportunity to be one of the few voices consistently showing up in

your industry. While everyone else is just starting to realise the value of

LinkedIn, you can get ahead of the game by building your brand, sharing your

expertise, and fostering relationships with your ideal clients. By the time the

rest catch on, you’ll already have established trust and positioned yourself as a

leader in your space.

Leadership Branding is the Key to Long-Term Success

At the end of the day, building your Leadership Brand isn’t just about increasing

visibility - it’s about building relationships and trust. It’s about creating a

network of people who see you as an authority in your field. And when your

ideal clients need a service or a solution, they’ll already have you at the top of

their mind.

This is a unique moment where the engagement rates are climbing, but the

competition for attention is still relatively low. You’re early, and that’s a massive

advantage. The more you share, the more trust you build, and the more likely

people will turn to you when they need someone with your expertise.

The Time is Now

If you’ve been waiting to start posting on LinkedIn or building your Leadership

Brand, now is the time to act. Don’t wait until the space is crowded and

everyone else is doing it. Be early. Be consistent. And most importantly, be

authentic.

Leadership Branding isn’t about self-promotion - it’s about showing up as your

true self, sharing the insights that come from years of experience, and building

real relationships. And with engagement on LinkedIn rising fast, you have the

perfect opportunity to do just that.

So, don’t hesitate. Start posting. Start engaging. Start building trust.

You’re early, and that’s exactly where you want to be.