You’re Better Than That

You’re Better Than That

As a leader, you’re the most valuable marketing and lead generation tool your

business has. Yes, you. Not an ad campaign, not SEO, not some algorithmic

trick to game the system - you. Yet, so many businesses rely solely on outdated

or impersonal marketing strategies. While they have their place, if you’re relying

solely on these methods, you’re missing out on something far more powerful:

Leadership Branding.

Let me explain why you’re better than SEO, PPC, ad campaigns, and email

marketing - and how your personal brand is the real key to building trust and

staying top of mind for your clients.

SEO? You’re Better Than That.

Search Engine Optimisation (SEO) works well for when someone is already

actively searching for a service, but they don’t know where to look. It helps you

show up on Google’s front page, but here’s the thing: SEO doesn’t build trust.

It’s purely a visibility game, trying to catch someone at the right time, in the

right place. They find you, but they don’t know you.

Leadership Branding, on the other hand, builds trust before that search ever

happens. When you consistently show up on LinkedIn, sharing your expertise,

insights, and stories, you establish a relationship long before that person even

considers looking for a service like yours. You become a familiar face, a trusted

source of knowledge. So when they do need what you offer, they already know

where to go - you’re top of mind. SEO might get you on their screen, but

Leadership Branding gets you in their head.

PPC? You’re Better Than That.

Pay-Per-Click (PPC) advertising is another strategy that can bring visibility. You

pay for clicks, hoping that someone is looking for a service like yours at that

exact moment. Much like SEO, PPC can get you in front of a targeted audience,

but here’s the problem: it doesn’t build trust. It’s transactional. You’re

competing for attention in a crowded space, and just because someone clicks

on your ad doesn’t mean they trust you - or even know you.

With Leadership Branding, you’re not paying for attention. You’re earning it.

When you’re consistently present, adding value, and sharing your story, you

don’t need to bid for clicks. People are already paying attention to what you

have to say. And when the time comes for them to choose a service provider,

your name is the first one they think of. PPC might get you a click, but

Leadership Branding gets you relationships.

Ad Campaigns? You’re Better Than That.

Traditional ad campaigns can be incredibly expensive and time-consuming.

Between hiring a creative team, refining the messaging, and executing the

strategy, you’re talking about months of work and often a hefty budget. And

even then, there’s no guarantee the campaign will land. You might get

impressions, but what do those impressions really translate to?

Leadership Branding, on the other hand, is quick to implement and far more

personal. You don’t need a team of creatives or a six-figure budget. You just

need to be yourself. Share your insights, post consistently, engage with your

network, and let your personality and expertise do the heavy lifting. You’re not

just an ad - you’re a trusted voice, showing up in front of your audience day

after day. You are your best advert, and trust is the most valuable currency in

business.

Email Marketing? You’re Better Than That.

Email marketing has been a staple of digital strategy for years, but let’s face it -

how many emails do we actually open, let alone read? Open rates are low, and

most of us click “delete” without a second thought. Sure, email marketing can

reach your existing customers, but if you’re hoping to build new relationships or

generate leads, it’s an uphill battle.

Leadership Branding, however, gives you the chance to create content that

people actually want to read. Instead of sending out emails that end up in the

trash, you’re posting stories, insights, and professional advice that people

choose to engage with. They’re not being forced into your inbox - they’re

coming to you on LinkedIn, seeing your content in their feed, and engaging with

it because they want to. That’s how you build not just an audience, but a

community of people who trust and value what you bring to the table.

You Are Your Best Marketing Tool

All of these traditional marketing strategies - SEO, PPC, ad campaigns, email

marketing - are tactics that can help boost visibility. But they’re not the ones

that build long-term trust and relationships. You are the face of your business.

You’re the one who has spent years honing your craft, developing your

expertise, and solving problems for your clients.

So why hide behind algorithms and paid ads when you can use you - your

personality, your insights, your story - to build trust at scale?

Leadership Branding allows you to do exactly that. It’s about showing up

consistently, sharing who you are, what you know, and why you’re the best at

what you do. And when you do that, you’re not just generating leads, you’re

building relationships. The kind of relationships that lead to business growth,

repeat clients, and referrals.

So, next time you think about doubling down on SEO, PPC, or another ad

campaign, remember: you’re better than that. Start building trust with your

audience now, so when they’re ready to buy, you’re already at the top of their

list.